#4 – Conclustion: Don't only look at the top of the iceberg!
Over the last three weeks we’ve highlighted the important of looking beyond the tip of the iceberg. We’ve shown which data billing issues can impact your revenues and customer experience and how testing can help operators identify these problems.
#2 – Data Billing: Beware of its complexity!
Since data has become a major revenue stream, it is important to ensure that subscribers receive the excellent customer experience and accurate billing whilst using the service.
Unfortunately, problems can occur at many steps:
Are subscriptions to data bundles applied correctly to customer accounts correctly and consistently via different channels?