Are you ready to tackle new interconnect fraud schemes, such as OTT Bypass?
We know how to help you!
Over-the-top (OTT) players are currently a real headache for the telecom operators: OTT messaging competing with SMS, excessive pressure on bandwidth due to OTT data transactions.... But OTT providers are also changing the traditional interconnect scenarios.
Fierce competition and increasing customer expectations are encouraging telecom operators to focus more on enhanced customer experience. On the one hand, operators want to be the first in the market to launch new innovative offers and to differentiate from competition. On the other hand, the customers are more and more demanding: any billing error directly impacts either the operator revenues, either the company reputation.
Quick time-to-market means high risk of incurring billing errors. Unfortunately the communication networks, the information processes & systems are not the flawless network components most people think they are! The reduced time for test cycles leads to higher risks of billing errors when launching new offers and new rate plans. This is why operators need to perform tests in a timely, proactive and targeted way. Simply to detect billing errors before they turn into customer complaints or revenue leakages.
SMS vs OTT: has the match really started?
SMS is a $100+ billion business - Messaging is the biggest 'non voice' mobile service and it is growing. SMS accounts for almost half of the revenues generated by mobile messaging: it is a $100+ billion business for at least the next 3 years according to Portio Research. We now have 6.9 billion mobile subscriptions worldwide. The OTT messaging platforms, put all together, have a consolidated base of 2.3 billion users. WhatsApp, which is a massive success story, has “only” 450 million users!