Araxxe is a leading provider of Fraud, Revenue Assurance and Quality of Service solutions for telecoms operators around the world. Utilizing our global network of test call generators, we help operators maximize profits, minimize billing errors and ensure customer satisfaction.

Based on recent testing we want to highlight examples where messages from global brands are terminated via “grey A2P routes”.

If you want further explanation, check out this video interview on our YouTube channel where two of our experts discuss interesting findings from the 2026 observatory.

While these findings cover the broader region, every network is different. Get in touch with us to discover the exact brand-level impact on your network

Stay tuned to our feed over the next weeks!
Discover which brands are infected on each of the regions:

• Episode #1 - Understanding Regional A2P SMS Fraud Levels
• Episode #2 –Europe: which brands are the most infected by A2P SMS bypass
• Episode #3 –Africa & Middle East: which brands are the most infected by A2P SMS bypass
• Episode #4 –Latin America: which brands are the most infected by A2P SMS bypass
• Episode #5 –Asia Pacific: which brands are the most infected by A2P SMS bypass
• Episode #6 – Wrap-Up: World Map of the top infected brand per continent

Check episode #1 below!

Episode #1 - Understanding Regional A2P SMS Fraud Levels 

Messages originating from major global brands represent a significant portion of operators' messaging revenues. When this traffic is terminated via fraudulent routes, the financial impact accumulates rapidly.

Araxxe Observatories provide a clear window into global and regional fraud trends. Our latest A2P SMS Observatory reveals a staggering reality: mobile operators are losing more than €670 million annually to SMS bypass fraud.

Our comprehensive global testing program identifies the brands, regions, countries, and operators impacted by fraudulent routes. This intelligence helps operators understand their potential exposure and quantify estimated losses, while providing the insight needed to identify and address revenue leakages.

If you want further explanation, check out this video interview on our YouTube channel where two of our experts discuss interesting findings from the 2026 observatory.

Our maps provide a regional breakdown of “infection rates” and estimated revenue loss, highlighting where fraudulent routing is having the greatest impact.

Want to go beyond the highlights?
Reach out to our team for a customized analysis and discover precisely which brands, regions, and operators are impacting your network

Stay tuned as we dive deeper into region-by-region findings in our upcoming episodes.

Contact us at marketing@araxxe.com