The Application to Person (A2P) SMS market have grown rapidly over recent years. The global market for A2P SMS is estimated at US$63.3 Billion in the year 2022 and is projected to reach a revised size of US$74.7 Billion by 2026*, growing at a CAGR of 4%. This growth helps operators offset losses from other traditional areas of their business such as inbound international termination fees.