SMS traffic continues to grow despite the use of OTT applications such as WhatsApp, Viber, Facebook Messenger, Snapchat etc. Why?
- Everyone has SMS: 6 billion mobile subscribers versus 2 billion users of the most common messaging applications.
- SMS messages are read - 98% within 5 minutes! - while most people tend to see application messages as less urgent.
If a company wants to reach out to customers with an important message, there is no better way than to use SMS (Application to Person, A2P), even if that means paying a termination fee.
When an operator applies a termination rate to A2P traffic, it creates an opportunity for fraudsters to exploit it.
TERMINATION RATES + CHEAP RETAIL RATES = FRAUD OPPORTUNITIES
A2P SMS Bypass causes
- Reduction in wholesale revenues – When A2P SMS traffic is terminated via SIM farms.
- Increased interconnect costs – When your SIMs are used to bypass traffic domestically and internationally.
Firewalls usually do not protect against this type of bypass.
ARAXXE HELPS MAXIMISE REVENUE WHILST MINIMISING COSTS!
Araxxe holds a unique portfolio of 300+ origins including wholesale SMS providers, OTT service providers, A2P service providers and brands. This portfolio is used to generate A2P traffic towards your network to monitor your incoming traffic and detect grey routes impacting your SMS termination revenues. Actionable reports with detected fraud cases and proof thereof are delivered.
Check out our Observatories!