The A2P SMS business is a booming market for mobile operators globally. Growing at 10 to 15% annually, it is one of very few pockets of market growth in the industry.
Why is it growing when everybody talks about WhatsApp, Viber, Facebook Messenger, Snap Chat & co?
If a company wants to reach out to customers with an important message, there is no better way than to use SMS, even if that means paying a termination fee. And that leaves the door open to Termination fraud:
cheap retail rates + huge amount of traffic = a perfect incentive for bypass!
Just like in other economic, political, and geographic areas, Araxxe is seeing a substantial A2P SMS infection rate in Northern and Latin America.Araxxe has just released a whitepaper that provides insight into various types of A2P SMS bypass and how these impact operators. It also contains the results of Araxxe’s research reflecting the level of infection of operators on the American continent. Download our whitepaper here!
Would you like to learn more about A2P SMS bypass or any of Araxxe’s other services? Feel free to contact us.